Measure your reach, effortlessly
Marketing Research is an important element in business strategy and maintaining competitiveness. At Zebreal Insights Ltd we help you determine the viability of your new product or service in your potential market in just a few days. Our Market research team is one of the most experienced personnel in this task, globally. We use varied methods in conducting market research. Through our mobile-based African online panels, we are able to provide fast turnaround times with research data. Our company is able to provide thousands of respondents in a highly engaged online panel, in just a few hours.
Market Exploration
These studies typically involve collecting and analyzing data on market trends, consumer behavior, market size, competition, distribution channels, customer segments, and potential barriers to entry. The goal of market exploration studies is to provide businesses with the information they need to make informed decisions about market entry, product development, pricing, and marketing strategies.
Employee satisfaction and engagement surveys
We can also interview small groups of representative consumers, who we choose to try out a product or watch an advertisement. Later on, we can re-interrogate the group regarding their perceptions of the product, the company’s brand, or competing products.
Market Definition Studies
These studies are often used by companies and organizations to inform their business strategies, make investment decisions, and determine the potential for success in a new market. The objective of a market definition study is to provide a clear and detailed understanding of a market, its segments, and its dynamics, to support decision-making and inform future actions.
Health Definition Studies
Habits, usage and attitudes
HUA studies are research techniques that focus on understanding consumer behavior by examining the habits, usage patterns, and attitudes of a target audience towards specific products, services, or brands. The purpose of these studies is to gain insights into consumer preferences, motivations, and decision-making processes, as well as identify any barriers or challenges that may impact product adoption.
Customer satisfaction and perception surveys
These research tools are used to measure the opinions and experiences of customers regarding a company’s products or services. The primary objective of these surveys is to understand customer satisfaction levels and identify areas for improvement. The surveys can be conducted through various methods, such as online questionnaires, phone interviews, or in-person interviews.
Advertising and Pack Test Studies
Zebreal Insights Ltd is one of the best research companies in Africa that can handle your Advertising & pack test studies. Our clients express satisfaction with the advertising & pack tests we’ve conducted for them. These studies aim to assess the impact of an advertisement on target audiences. They can include measures such as recall, comprehension, and emotional response. The results of advertising test studies can be used to inform future advertising campaigns and ensure that advertising messages are effectively communicating brand values and benefits to the target audience.
Distribution channel audit
Channel audit
It assesses distributors/wholesalers and retailers’ attitudes toward a company.
Why do we need distribution audits?
To help you understand who the retailers are stocking, how much they stock, how much of your competition they are selling, and the reasons thereof.
Demand estimation
Demand estimation research
This market research solution determines the approximate level of demand for a product or service.
Why do we need demand estimation research?
Before you invest so much in launching a product or service into a new market, spend a few minutes looking into whether there is an actual demand for your product… and if the demand is large enough to yield commercial scale.
Brand health research
Brand health research
Another one of many market research solutions that assesses how favorable consumers view your brand.
Why do we need brand health research?
You have just noticed a sharp decline in your sales whereas all your competition seems to be doing ok. Or the opposite – there is an unexplained rise in sales, all-of-a-sudden you cannot meet the demand in the market. A brand health survey is recommended – it will tell you; What consumers associate with your brand, the key traits that describe the brand premise, what they like, improvements that can be made and what you can learn from others in your industry. Brand health research is especially important if you want to have a feel of how your brand is fairing against the competition.
Other research Products
we can offer you include: (Observation-based research (in-person observation, videos, case studies), Buyer persona research, Market segmentation research, Industry statistics, Company reports, White papers, and Government agency data.)